We are a data-driven UX design agency

We help you create world-class experiences that will delight and exceed your users expectations through user research, design thinking, UX / UI design, rapid prototyping and usability testing.

Schedule a FREE Discovery Call

1 degree makes ALL the difference

Let's say a pilot is off by just 1 measly degree when planning a trip...
Such a minor detail right? BUT you could end up in a completely unexpected destination!
(And not necessarily one you might want.)
Well, I hate to break it to you ... software projects are e-x-a-c-t-l-y the same.
Alright, so what's the remedy? (**drumroll**)
It's none other than → ^upfront^ user research, concept discovery & experimentation 😲 
This is where we begin capturing the data that will shape the design process...

...stick with me here...

Our good friend Albert Einstein once said...

"If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions."

We think he was right on point...

...as a result, we help digital product teams really flesh out the problem they're solving and explore a range of innovative solutions upfront using our proprietary concept discovery framework which involves research, design thinking and the rapid prototyping and testing of ideas. You'll be doing a lot more of this:

Just like our clients...

But why us?

Let's face it: blending in is b-o-r-i-n-g! Here's just 5 things that make us different...

Fixed price projects
We’re not a fan of (nasty) surprises. Pricing, timeframes and deliverables for all our services are known upfront ensuring you’re not stung with nasty cost overruns that could have been prevented.
We’re highly niched
We're passionate, focussed and highly specialised in our craft—data-driven UX design—and we're in continual pursuit of mastery. We're not a jack-of-all-trades, all-inclusive agency or solutions provider.
We believe in bReaKtHroUgHs
We believe in helping our clients create new opportunities and achieve amazing results, not mindlessly maintaining the status quo by operating within existing boundaries.
And finally, we're neutral — just like the Swiss 🇨🇭
Since we're independent, we're not going to push or impose "pre-selected" vendor solutions onto our clients. We'll make recommendations based on the ideal fit.

What we stand for

We consider ourselves, and those who revel in concept discovery, Concept Hackers. A Concept Hacker is a pioneer, crusader and connoisseur of innovation. This is our manifesto — the 7 principles we live by.

Don't compete.

Concept Hackers rewrite the rules of the game instead of playing a game that already exists. They march to the beat of their own drum.

Learn fast
(not fail fast)

Concept Hackers tell the story about how Thomas Edison learnt a thousand ways how NOT to create the incandescent light globe.

matters most

Concept Hackers create from an inspired and playful mindset. Tools, post-it notes, sharpies and crayons are a distant second.

Source your
own data

Concept Hackers know their own data is more reliable than the opinions of others (or in many cases, even the data from other sources).


Concepts Hackers measure outcomes against specific success criteria. If the concept doesn't "work", it's chalked up as a learning.


Concept Hackers know that consistent, ongoing concept experimentation and optimisation will keep them ahead of the game.

is operational

Concept Hackers know that innovation can be operationalised, just like any other business function to deliver consistent results.

Do you operate by these principles?

High fives if you do! Using these principles to guide your product teams with their innovation efforts will produce fine outcomes.

Copyright © 2021 InFlow Labs. All rights reserved.
InFlow Labs is the trading name of InFlow Enterprises Pty Ltd. ABN 96 644 301 726.